WHY PINTEREST IS GREAT FOR E-COMMERCE

If you’re a product based business, you should definitely consider using Pinterest.

Why?

Here are some really interesting stats:

More than 445 million people use Pinterest every month.
80% of weekly users have discovered a new product on Pinterest.
45% of US users with a household income over $ 100 K are active on Pinterest.
97% of Pinterest searches are unbranded

People use Pinterest to find ideas and inspiration to take action in their daily lives. They are actively searching for products and tools to improve their lives.

Here are some great features inside of Pinterest that will help you create brand awareness, get traffic and sales for your product.

The Verified Merchant Program
You can apply to this program if you have an online store and you comply with their guidelines. This status will help you boost your reach on Pinterest and give you more authority.
Product Catalog
When you upload your catalog, there is a feed of pins added to Pinterest every day, so it’s essential for product brands to have this feature on Pinterest.
Product Tagging
When you upload a standard pin or a video pin on Pinterest, you have the possibility to tag a product. In this way, the pins become shoppable and people can go directly to your website.
Product Stickers on Idea Pins
When you upload an Idea Pin with a product photo on mobile, you’ll have the opportunity to add a product sticker. You can create a link or search for the product on Pinterest. The sticker will then link to the product, so people will be able to go and buy right away if they want to.
Promoted Pins
You can combine your organic strategy with Pinterest Ads, in order to boost your reach and get in front of a broader audience. With Ads, you can target the people who are already looking for something related to your product.

Pinterest is constantly creating new features and updates and it’s certainly focusing on e-commerce right now, so this is a great time to promote your business on this platform.

As always, leave a comment below if you have any questions!

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