4 REASONS TO USE IDEA PINS

UPDATE: In May 2023 Pinterest announced that Idea Pins are no longer available.

If you’ve been on Pinterest lately, you’ve certainly seen short videos or slides: those are Idea Pins. They were introduced a couple of years ago and they were called Story Pins, but were quickly renamed Idea Pins.

Pinterest introduced this feature to give users a new form of content that is quick and actionable.

So why should you use Idea Pins?

1. Pinterest is prioritizing them

Every time I look at my clients’ analytics I realize that Idea Pins are being pushed by Pinterest much more than standard pins. When I look at my feed, I see more and more Idea Pins, confirming that the Pinterest algorithm is certainly giving them priority.

2. They represent another way to be discovered

Yes, they cannot be scheduled, but we know that social platforms are always changing and we must be open to new ways to operate. If this is another avenue to get in front of new people, why not try it?

3. They are now clickable

Pinterest said that in 2023 Idea Pins will be clickable and some accounts already have this feature. This means that people will be able to go directly to your website from the Idea Pin itself, just like they do with standard and video pins.

4. You can tag products or add a mention sticker

When you upload Idea Pins on mobile, you can add a sticker, which is like a button. The mention sticker is great if you want people to follow you: you add your account and people are directed to your Pinterest profile. If you have a product, you can add a product sticker and in this way people can click it and buy the product right away.

How to use them?

Go to Pinterest > Create > Create Idea Pin

You can do this from desktop or mobile, but if you want to add stickers, it must be on mobile.

Upload one or more videos or one or more images.

You’ll be able to add text and or music.

You’ll then add a title, a description, add a Board and relevant keywords.

Be sure that you’re showcasing an idea or a product. You can certainly repurpose content from Instagram reels, but only if it makes sense for Pinterest.

Are you showing how to use your product?

Are you demonstrating the value of your service?

Are you giving actionable tips?

Consider these questions when creating your Idea Pins.

Drop a comment below if you have any questions!

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