THE RESULTS OF CONSISTENCY ON PINTEREST

Today I’m sharing with you a case study of managing a Pinterest account for one of my lovely clients, Joyfully Said. They sell gorgeous wall art and home decor items so you can create a home you love to be in.

I started to work on their Pinterest strategy in September 2022 and over one year we’ve been able to increase their website traffic.

THE PROCESS

First, I did a Pinterest account clean-up: I did SEO research and found out what keywords their audience was searching for. I then applied relevant keywords to many places like the profile title, description, board titles and board descriptions.

I then created new Pinterest boards and templates.

We also applied for the Verified Merchant Program and got the badge: this is a status that allows the merchant to increase their reach, it’s a recognition from Pinterest.

WEEKLY WORK

Every week I create new pins and video pins for:

New and old products
Blog posts
Landing pages

THE RESULTS

This consistency has led us to increase many numbers, including impressions: they went from 34 K to 168 K.

The outbound clicks to their website also grew remarkably: they went from 133 on September 1, 2022 to 616 on September 10, 2023.

This growth is proof that consistent and strategic work on Pinterest delivers results when your target audience is using this platform for research and inspiration.

This is what Chelsea, co-founder and owner of Joyfully Said had to say:

Working with Julia has been seamless! I'm so happy to be able to offload the management of Pinterest, while watching our followers, site visits, and website sales increase through our Pinterest traffic. I appreciate Julia's professional, prompt, easy-to-work with approach!